Why it works: This builds FOMO. The job market is evolving rapidly and this topic creates urgency and shows what actions are needed to stay employable. Audience: 2nd/3rd year students, early professionals Webinar Pointers: Why the old degree + resume formula is dead in 2025 What "future-proof" skills mean in 2025 (AI, Power BI, adaptability, learning mindset) Career ladders vs skill stacks: what the top 1% of job seekers are doing differently How i-merit builds these skills in a 90-day transformation Lead Magnet: Future-Proof Skills Cheat Sheet (2025 Edition) Hook for Social Media: "Your skills decide your salary. Not your marks."